Answers to our most common questions from clients
Be Equitable is a full-service diversity, equity, and inclusion (DEI) firm with over 30 years’ experience. We partner and co-create meaningful learning experiences with our clients. We are a proud certified, Black, women-owned organization. We are a collective of practitioners who work remotely across more than 10 U.S. cities, spanning diverse educational and professional backgrounds that mirror our client’s industries.
Whether it’s disrupting bias, driving inclusive leadership, large-scale culture change initiatives, advancing racial equity, and/or building customized learning experiences that support an organization’s entire learning ecosystem, every day we partner with our clients to solve the complex and challenging issues they’re facing in the workplace and world.
Be Equitable clients range from Top Fortune 100 corporations, U.S. and global companies (including a large number of healthcare organizations), public and private universities and colleges, federal and state agencies, non-profits and foundations, as well as fast-growing specialized firms and start-ups.
Be Equitable offers the following types of support to organizations:
Consulting and Strategy: We conduct programmatic reviews, interviews, and focus groups to develop comprehensive findings and recommendations. We also work with clients to conduct strategy labs, and customized workshops to help develop their DEI strategy based on our findings.
Learning Experiences and Keynotes: We can meet with small and large groups to facilitate learning experiences and keynotes connected to exploring and disrupting bias, growing as inclusive leaders and active allies, centering equity in talent management processes, and more.
Digital Products: Our digital product suite allows organizations use their LMS (Learning Management Systems) to implement asynchronous learning experiences that help busy teams strengthen their DEI knowledge.
Train the Trainer: Participants engage in a week-long learning experience where they become licensed to facilitate our popular Exploring Everyday Bias learning experience at their workplace. Train the Trainer is offered in a private format for organizations with a cohort of 6 or more trainers and a public format for organizations hoping to train a smaller group of facilitators. We also offer a specialized program for healthcare professionals.
Our approach is to reveal human stories behind the data, reframe challenges as opportunities for collective action, and reimagine learning experiences to create meaningful change. In addition, our values drive the work we do and how we do it. Our values are:
Bravely Speak the Truth
Together We Go Far
Do What is Right Not Easy
Believe it Can be Done
No One Way to Be”.
We do our best to embody these values in the content we create, how we support clients, and the ways we work together as a collective team.
Wherever you are on your journey, we invite you to schedule a call with us so that we can learn more about the history of your organization, what draws you to engage in an DEI journey, what DEI work you have done in the past, and how we can go far together. Once we have a chance to learn more about your organization, and discuss opportunities for partnership, our team will share a proposal. Our proposals detail possibilities for a path forward in our work together that accomplishes your DEI goals. To get started send us an email at hello@be-equitable.com.
We are always glad to help prospective clients preview content to determine what learning experiences would best support an organization’s unique needs. We can schedule content walk-throughs for keynotes and virtual instructor-led trainings to help decision-makers. We can also offer preview access to our digital products. Please use our contact us form to set up time with our team.
Keynote sessions can be recorded for an additional fee. Please make sure to discuss the possibility of recording your keynote session so that we can incorporate that option into your contract.
Instructor-led trainings and other experiences designed for smaller groups are not recorded. In those sessions, we encourage participants to take lessons and leave stories, and recording a session might discourage a participant from sharing a story or asking a question that would benefit the whole group’s learning.
Yes, branding is a customization we offer for most of our offerings. However, we reserve the right to keep our branding for certain copyrighted or trademarked material such as our models and activities. Please reach out to your assigned project consultant for branding requests.
No. On Monday, November 21, 2022 we revealed our exciting new rebrand to the world which included changing our name from Cook Ross to Be Equitable. Our movement to Be Equitable is not just a new brand identity, but also an advancement in our approach to creating equitable workplaces for all.
In choosing the name Be Equitable we wanted to ensure that the name spoke with meaning and purpose, that without much explanation the name gave clear expression to the work we are deeply committed to. We also wanted the name to be human, personable and inviting.
We also have come to know that so much of the growth and lived experiences of this work starts with who we are being, and so our name having the BE as our first word represents fittingly our belief that we should start with being before we move to the doing.
The acronym BE superbly reinforces that message. And so, if you have ever asked yourself as a leader, ‘Who do I want to be? And What do I want my world to be?’ We would hope your response would include to Be Equitable.
The illustrations were designed as a way to imagine and create a diverse range of people, purposely bold and imperfect just like each of us. They also have a weightiness to them to indicate the heaviness of the world and the impact on our human bodies. The head and body illustrations were designed by New York based artist, Edward Ubeira.
These last few years have been incredibly tumultuous and constantly evolving, and we are evolving with it. It’s our hope that by hearing the story of our brand journey, it will give the world a better reflection of who we are, the collective approach we take in doing this work, and how we can support you on your journey to be equitable.
We recognize you have many choices for your partners in this work. We’d love to get the chance to get to know you and work with you. Here’s some of what you can expect when working with Be Equitable:
A trusted partner with deep expertise and proven impact
A guide and partner to ensure lasting organizational change
Grounded in evidence-based frameworks and practices
A flexible extension of your values and goals
Intentional about educating to activate
Safe, engaging, and inclusive as we facilitate your team’s learning
Be Equitable is skilled at navigating through the complexities of our changing world and we continue to adapt to the needs of the current environment while staying rooted in our guiding purpose of building inclusive cultures. We respect where your organization has been, honor the work you’ve already done, and will adeptly align the climate in which we now move forward.
As part of our co-creation process, we regularly review and assess language, remaining particularly attuned to current external influences. We avoid any language that implies preferential treatment for specific persons or groups and instead emphasizes our shared commitment to ensuring we build workplaces that work for all.
Be Equitable offers a range of consulting services to support our clients throughout their journey – including strategic planning support, guidance and advisory, comprehensive cultural assessments, learning experiences, and asynchronous digital learning. Be Equitable also offers CultureVision for healthcare organizations. Learn more about CultureVision here.
We’re proud to partner with teams across sectors who are passionate about advancing equity and inclusion and committed to making meaningful, lasting change within their organizations and communities. Our clients span industries including healthcare, higher education, government, nonprofits, manufacturing, financial services, and global corporations. With experience ranging from community-based organizations to Fortune 100/500 companies, we bring the breadth and depth to support organizations of all sizes, including large healthcare systems, and well-known brands in tech, finance, and media.
Be Equitable can facilitate in-person and virtual instructor-led sessions, keynotes, facilitated dialogues, or comprehensive training programs. Due to the interactive nature of our instructor-led sessions and facilitated dialogues, we cap attendance at 30 individuals per session. Keynotes are often well-suited for larger groups of 100 or more.
Yes. We offer virtual instructor-led learning experiences, keynotes, facilitated dialogues, and comprehensive training programs, as well as self-paced, asynchronous e-learning and digital learning courses and videos that can be hosted on your organization’s LMS.
Customization is central to how we work. At Be Equitable, we believe that impactful learning experiences must be shaped by the realities, values, and voices of the people they’re meant to serve.
We specialize in designing content that is tailored to your organization’s specific goals, challenges, and culture. Our co-creation process is collaborative from the start, and we leverage your institutional knowledge to shape the learning journey.
Our approach blends our Be Equitable original frameworks and rich content library with insights from our work across sectors, including healthcare, higher ed, financial services, manufacturing, government, and more. We also offer tools like learner prototype questionnaires and organizational assessments to gather further data and deepen our understanding, ensuring the final design is well-informed and highly relevant.
By partnering closely with our clients, we ensure that the content we develop is not only aligned with their specific goals and challenges, but also engaging and effective in driving meaningful change.
To us, partnership means more than collaboration. It’s about building relationships rooted in fairness/equity, connection, mutual respect, and shared accountability.
We approach every engagement with curiosity and intention, and we incorporate the experiences, institutional knowledge, and aspirations of the teams we work with. Whether we’re co-designing learning journeys or shaping long-term strategy, we focus on creating space for honest dialogue, addressing power imbalances, and moving forward together with clarity and purpose.
Depending on the work we’re doing together, partnerships can range from one-time engagements (e.g., organizational training or keynote) to 12+ months (e.g., organizational cultural assessments, strategic planning and implementation). We work to meet our clients’ ideal timelines through strong project management support. We always hope to be a partner on-and-off for now and years to come.
Our clients have and continue to provide testimonials, referrals, highlighting the positive impact of our partnership. To read their stories and learn more about the transformative outcomes we’ve achieved, please visit the Our Impact page on our website.
Be Equitable is dedicated to promoting equity in all aspects of our work, including our pricing model and project structures, and we encourage open and transparent discussions with clients regarding budgetary needs. We will work to offer flexible pricing options tailored to fit your needs, ensuring you receive the best value for your investment. Here’s a general overview of our price ranges:
Consulting (e.g., Guidance and Advisory): Starting from $5,000 depending on the scope and duration of the engagement.
Coaching: Starting from $1,500 for packages of 5 sessions, up to 50 minutes/session.
Learning Experiences: Starting at $4,000 per session, tailored to the unique needs and scale of your team, and based on the session type (i.e., instructor led or keynote) duration, number of learners, and level of customization required.
Digital Product Offerings (including CultureVision®): Starting from $2,500 per year, depending on the number of licenses and organization size.
Train the Trainer: Check out the program page for details and pricing.
To provide an accurate quote, we consider factors such as the size of your team, the specific services required, and the duration of our engagement. We invite you to contact us for a discovery call and a detailed pricing proposal that aligns with your goals and budget.
We’d love to hear from you. Click here or email us at hello@be-equitable.com.
Be Equitable (BE) has joined a number of organizations across the world who have embraced a Four-Day Work Week.
Our transition to a four-day work week provides an opportunity for us to BE possibility where it feels impossible. This transition embodies our commitment to center humanity in all we do (See: Imagine Statement). Our transition to a four-day work week is an opportunity to experiment with radical organizational shifts that allow our people and our work to thrive.
For clients who would prefer to host learning sessions or other engagements on Fridays, we have a team of brilliant, high-impact consultant partners who will continue to support clients even if our “office” is closed.
