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Be Equitable is a mid-size IDEA consulting firm providing consulting, training, keynotes, and cultural assessments for hundreds of corporate clients, healthcare institutions, higher education, government agencies, and non-profits in the U.S. and across the globe. Our clients include a range of industries and sizes including Fortune 100 corporations, U.S. and global healthcare companies, public and private universities and colleges, federal and state agencies, non-profits and foundations, as well as fast-growing specialized firms creating extraordinary breakthroughs in their respective fields.

Our differences matter


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At Be Equitable, imagination is one of our most powerful tools. Sometimes in this work, we can feel limited by what feels “practical.” Our imagine statement is our take on a vision, a north star, a guide post, and reminder of our “why” for BEing the work.”

  • We imagine a world where everyone is free to BE human.

  • A world where we resist the ideology that some groups are more human and worthy than others.

  • A world where the cornerstone of all our interactions are centered in empathy, radical candor, and love.

  • A world where racism, inequity, and harmful systems no longer exist.

  • A world where leaders and institutions are held accountable to correcting past harms and producing equitable outcomes for all.

  • We imagine a world where we center humanity in all we do.

  • Our Mission is to BE possibility for the clients and communities we serve.

  • We do so by living our values and intentionally embodying equity and justice in our systems at BE, as we partner with committed organizations on the journey to do the same.


Bravely Speak The Truth

The truth can be hard sometimes and we can do hard things. Be courageous and honest.


We work as a collective to achieve our goals.

Do What Is Right, Not What Is Easy

In order to be equitable, we uphold integrity. Do what's right, even when no one is looking. It may not be easy, but it will be worth it.

Believe It Can Be Done

Be optimistic that things can and will change for the better.

No One Way To Be

Show up as your authentic self. Embrace the journey. Be open to difference.


Join us for an engaging and interactive Zoom panel with Be Equitable team members who will discuss important issues currently facing the LGBTQ+ community, explore the power of allyship, and transforming workspaces that foster a sense of belonging for all.
Listen, learn and connect with other DEI colleagues and changemakers who every day bravely speak the truth about how together we can create a just and equitable world for all. We hope that you will join us.

This session is part of our #BE365 series which celebrates, educates, and highlights cultural moments and under-represented voices throughout the year.

Cook Ross is now BE Equitable

These past few years have been incredibly tumultuous and evolving, where we have witnessed how complex and messy our world is.

In a world of tick-a-box trainings and quick fixes, we at Be Equitable are going after something more satisfying -- we’re here for the transformations. For the forward thinkers and future leaders who know the journey is long and are still ready, we see you and we want to partner with you.

Let’s go beyond the buzzwords to create workplaces that work for people of all races, ethnicities, identities, and abilities. It won’t be neat. And it certainly won’t be simple. Our BE team is ready and committed to get it done.

As we enter this next chapter of our story, we invite you to BE bold, BE inclusive, and BE authentic to the vision you have for yourself and your organization. And together we can create workplaces that are just and equitable for all.