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We are ready to change the world. a collective, your partner on the journey to be equitable.

Our differences matter


Bravely Speak The Truth

The truth can be hard sometimes and we can do hard things. Be courageous and honest.


We work as a collective to achieve our goals.

Do What Is Right, Not What Is Easy

In order to be equitable, we uphold integrity. Do what's right, even when no one is looking. It may not be easy, but it will be worth it.

Believe It Can Be Done

Be optimistic that things can and will change for the better.

No One Way To Be

Show up as your authentic self. Embrace the journey. Be open to difference.

Cook Ross is now BE Equitable

These past few years have been incredibly tumultuous and evolving, where we have witnessed how complex and messy our world is.

In a world of tick-a-box trainings and quick fixes, we at Be Equitable are going after something more satisfying -- we’re here for the transformations. For the forward thinkers and future leaders who know the journey is long and are still ready, we see you and we want to partner with you.

Let’s go beyond the buzzwords to create workplaces that work for people of all races, ethnicities, identities, and abilities. It won’t be neat. And it certainly won’t be simple. Our BE team is ready and committed to get it done.

As we enter this next chapter of our story, we invite you to BE bold, BE inclusive, and BE authentic to the vision you have for yourself and your organization. And together we can create workplaces that are just and equitable for all.