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Ashley Gaddy

Ashley Gaddy


Scholar-activist, Storyteller, Foodie, Connector, Culture Champion

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For many of us, our calling comes to us at a young age. Ashley Gaddy first heard her calling in her early years and followed that voice in pursuit of advocating for equity in underserved communities and for underrepresented groups. In her role as People & Culture lead, Ashley brings that passion to her work in crafting a positive employee experience for BE employees. As a Black southern woman with experience in both the corporate sector and higher education, specifically predominately white institutions, Ashley believes that normalizing authenticity in the workplace leads to happier and more successful teams. She also believes that true leadership requires the awareness of one’s values and purpose, and she leverages that foundation as she builds and implements winning people and culture strategies.

Infrequently Asked Questions

What’s one thing you love about yourself? Have you always?

I love that I am southern! This is a newfound love, because the term, especially at the intersection with Black, are viewed as uneducated or less than. When I began to reflect on my lineage, my roots, my people, it is the rural south that allows me to be here today. I am the great great granddaughter of sharecroppers and I stand proud of that!

What’s an assumption people make about you?

People assume that because I can present/facilitate well, that it comes natural to me. People assume because I am personable, that I am an extrovert. None of these things are true LOL

Do you think people can really change?

I do! I am an optimistic person. I believe that when folks want to, they can change. I also believe that if someone is impacted hard enough, they will change. I am dedicated to guiding folks through their transition.

Follow the below link to access the deck of Infrequently Asked Question cards.


Book | Power: The Rise of Black Women in America

Music | Watch the Sun, PJ Morton

TV Series | Abbott Elementary

In the world

Collective 356, Board Member

Delta Sigma Theta, Member

University of North Carolina Wilmington Communication Studies, Part-time Faculty

Cook Ross is now BE Equitable

These past few years have been incredibly tumultuous and evolving, where we have witnessed how complex and messy our world is.

In a world of tick-a-box trainings and quick fixes, we at Be Equitable are going after something more satisfying -- we’re here for the transformations. For the forward thinkers and future leaders who know the journey is long and are still ready, we see you and we want to partner with you.

Let’s go beyond the buzzwords to create workplaces that work for people of all races, ethnicities, identities, and abilities. It won’t be neat. And it certainly won’t be simple. Our BE team is ready and committed to get it done.

As we enter this next chapter of our story, we invite you to BE bold, BE inclusive, and BE authentic to the vision you have for yourself and your organization. And together we can create workplaces that are just and equitable for all.